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| Air Jordan Sneakers--Air Jordan 4 IV |
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The Air Jordan 4 took the world by storm in 1989. Along with a career season came a career sneaker.
Tinker Hatfield once again designed this shoe. The Air Jordan 4 featured many new design concepts. First, the straps on the side for increased ankle support. It was nearly impossible for MJ to roll his ankle in these shoes. The Air Jordan 4 again featured the air sole heel for dded cushioning and a full length midsole. In the White/Black-Cement, the shoe featured a unique texturing nicknamed "Cookies & Cream" for its striking resemblance. The Air Jordan 4 was another masterpiece to the Jordan lineup.
Mike flies to new heights
While wearing the Air Jordan 4, Michael Jordan reached new points in his career. Taking home another scoring title with 32.5 points per game, Jordan also appeared in the All-Star Game, First Team NBA, and All-Defense. This year was arguably Jordan’s best year despite no championship.
It was in the Air Jordan 4 that Jordan made the shot which was a series winning shot at the buzzer to advance the Bulls to the next round in a do or die situation.
The year was 1989, and Tinker Hatfield was back at his tricks storming up an idea for the Air Jordan 4. How would he top the Air Jordan III? Tinker wanted to get further into performance, rather than some other inspiration that was used on the last three models.
The Air Jordan IV was the first in the line that had an over-molded mesh. The reason for this is, the consumer would think the shoe was made cheap. So what Tinker did was dip the mesh in a soft plastic and blew air through it to clear out the plastic in between.
When the Air Jordan 4 was first released in 1989, people disliked the shoe, said it looked very ugly. Overtime the model grew on a lot of people. Another feature of the AJ IVs was the capability to lace your IVs in 18 different patterns. This gave your IVs your own style. The overall personality of the Air Jordan 4 was saying get back to work. Michael was a father and husband for the first time in his life, and since the Air Jordan III was such a luxurious model, MJ and Tinker wanted to bring back to the original draw board.
When the AJ IVs were first released in 1989 they retailed at $110.00. In 1999-2000 when the IVs made another appearance they sold for $100.00,
also in 2004 they retailed for $110.00. In 2005 Air Jordan did a collaboration with Undftd, auctioning off the shoes between $1500.00 to $2600.00. Also a AJ 4 Laser package was released with a t-shirt and hat that retailed for $200.00, and later that year Jordan Brand released a black color way of the laser IVs that retailed for $175.00. In 2006 a pair of Rare Air IVs released with a price tag of $125.00.
Spike likes Mike
Nike continued the Jordan 4 commercials with Mars Blackmon (Spike Lee) and created the famous Can/Cant TV commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing.
A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IVs scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you havent it!
Retros get their big break
Unlike the first series of retro Jordans in the mid-90s, the retro Jordans were an incredible success starting with the Retro Air Jordan 4 in 1999. When the Air Jordan 4s were retro 1999 in white/black and black / cement grey it was crazy. Stores sold out after a few hours and everyone seemed to want a pair. As you can see a totally different approach to when the Air Jordan 1, Air Jordan 2 and Air Jordan 3 were first retroed.
Nike, or Jordan Brand, realized that this was a golden opportunity to cash in so they started releasing so called Retro+ models. These had a similar design to the original but featured new colors or some minor design changes. There have been different reactions to the Retro+ models and not all of them have been positive but they seemed to sell pretty well so probably most people were happy with them.
The Air Jordan 4 is also the first laser etched Jordan retros to be released. An online exclusive created 2 days of chaos across the US as thousands of Jordan heads tried to logon to Nike website to buy the limited sneakers. Nike released 2 colors termed "thunder" (Black / Yellow) and lightning (Yellow / Black). The prices were $500 and $250 respectively. Despite anger on the part of many Jordan collectors, both colorways sold out.
If you are interested in getting a new pair of Air Jordan 4s or any other Air Jordans, visit our jordan sneakers store
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Puma Men Shoes
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Timberland Men Boot
Mens Nike Blazer Low
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